Student Project: Rebranding and Marketing Campaign for Wiskr

For this student project, I developed a comprehensive rebranding and marketing campaign for Wiskr, a fictional pet insurance company. The scope of the project included creating location-specific billboard designs for Johannesburg, White River, and Cape Town, a targeted social media campaign for Instagram and Facebook, and crafting persuasive copy for the company’s website, email communications, and all promotional materials.

The brief emphasized the importance of effective copywriting, requiring me to develop engaging and consistent messaging across all platforms that align with the brand’s identity and objectives. The campaign was designed to build brand awareness, connect with diverse audiences, and communicate Wiskr’s value proposition.

Through this project, I demonstrated my ability to combine strategic design, creative problem-solving, and impactful copywriting to deliver a cohesive and professional marketing strategy across multiple platforms.